How Colour Changed My Business Name

I’ve been following Maria Killam’s blog for the last year, eagerly awaiting each new post with anticipation and curiousity – what will Maria say today? Maria has a way of writing that simply resonates, and she shares her expertise as if she were sharing with a friend – well a friend that she has actually met.

So when Maria posted that  her True Colour Expert Training course was being offered in May, I was excited and quick to sign up. My thought, if Maria teaches the course the way she shares in her blog, this is the colour course for me! And… so it was. The course has come and gone, but the impact of it remains. With 14 of us participating, from as far away as New York to as close as Vancouver Island, there was an instant richness and depth to the tapestry of this learning experience that might otherwise have been missing (see in the picture below: that’s me 2nd from left, and Maria is in the centre, 6th from left. Funny thing, right beside me is Traci Zeller of Traci Zeller Designs – no relation, other than by profession… and the colour course of course!).

True Colour Expert Training Class – May 2010

So how did colour change my business name?

Well, Maria’s course provided a palette for focus – three solid days of everything colour with like-minded professionals. And it became transparently clear that what we do best for our clients is really about doing what we love to do, and leaving the rest for the true specialists in those other areas. And that clarity is why I am refocusing to create Sheila Zeller Interiors.

What are my specialties?   Listening – Creating – Connecting

  • Listening: hearing your wishes and needs, and interpreting them in your space
  • Creating: translating your style with a balance between beauty and function
  • Connecting: telling your story by working with your pieces to reflect who you are in your space

Why? Because I believe your space matters as much as you do, and in the end it’s all about you.

THANK YOU FOR STOPPING BY!

Photograph source: sZinteriors 

6 Replies to “How Colour Changed My Business Name”

  1. You are a truly a gifted professional! Congrats on your rebranding and best wishes for continued success. As always I am keeping my eyes and ears open for possible referrals for you. Cheers, Ginger

    1. Thank you – the image is cropped from a photo taken by Clemens in Germany. I love the blend of the stained glass colours with the monochromatic translucency of the panes. I think visual balance is achieved by the subtle integrations between the two, and that’s what I tried to capture in the overall look of the logo…

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