KRAVET: Did you know…

KRAVET: Did you know…

Last night as part of the Vancouver Island Stagers, Stylists & ReDesigners Group (VISSR) I had the privilege of attending a presentation by Kravet regional representative Brenda Marks.


Brenda’s depth of knowledge was incredible! There was so much to take in all at once, that I’m still in processing mode. Seriously. But I thought I’d try to share a few of the highlights with you anyway.

We learned what the latest trends, fabric blends and patterns are, what’s hot on the horizon for 2012, and what has lived its life. And guess what. Like it or not, beige is here to stay. Imagine how blown away we were to hear that!

Brenda explained that statistically (proven by actual sales) most consumers want some form of beige. Remember, I said ‘most’, not ‘all’. Even though as professionals we head over to the ‘WOW’, edgy mix of colours, our clients for the most part don’t follow suit. And that’s why beige is here to stay – it sells!

The key to keeping beige current is in the selection of colours that go with it, and that’s where Kravet and fabric design comes in. For example, the pattern trend for 2011 is ikat in the same colour…

Like this blue and white ikat.

Bristow 5



But the #1 seller is this ikat in gray-taupe-beige.

Bansuri 1611


Can you see how the beige is accented with taupe in the ikat pattern, but the background is actually gray? It’s in this way, through the fabric design, that beige is kept current.

Tip: in case you’re wondering, ikat is pronounced ‘e-cot’. Brenda clarified this based on Kravet’s research of the correct pronunciation.

In spite of the beige persistence, colour is huge and is the #1 trend in motion. Have you seen Kravet’s home page on their website?


Most of these pillows are shown in ‘Modern Colours’ from Kravet Couture, and it’s just a taste of what you’ll be seeing more of… but you won’t find these at the retail level. Kravet fabrics are supplied to you through your design professional. Watch for colour and pattern trends in 2012 – yes, that’s right, 2012 – to surface in bright, bold jewel tones, especially blue, and in variations of the suzani pattern, which are large round medallian-like patterns.

Tip: the incoming colour palette is referred to as the Floridian palette, and the large suzani patterns are intended for WOW impact on small-scale items like pillows, not large pieces like sofas.

Hot, hot trend alert #3 is wallpaper. Have you noticed that wallpaper is starting to pop up everywhere? Who would’ve guessed we’d see this trend again! But gone are the dreaded patterned papers of the past. If you haven’t seen or felt a Kravet wallcovering, you really must. These are just two examples taken from Kravet’s online samples. It really is worth seeing their selection for yourself.


And they’re not only beautiful to look at, but also to the touch. Thick, heavy-weight, and huge attention to detail. Some actually have the pattern stitched on. Kravat’s wallcoverings are truly an art form worthy of framing. In fact, if you aren’t quite sold on the returning trend of wallpaper why not warm up to it this way?

Tip: If you’re interested in a wallcovering, you can request a sample on-line for free. It will take about 3 days to arrive.

And just a few other things that we learned…

  1. Spa colours are no longer a trend; they outlasted the ‘trend’ by 3 years, and have now become a lifestyle colour palette.
  2. Chenile is the top upholstery cloth of choice; it is strong, and even tops velvet for preferred upholstery fabric.
  3. In spite of their opposite sheens, silk and linen can always be put together and will look fantastic every time.
  4. Best use for wallcoverings, but not limited to, are the foyer, powder room, and master bedroom; however, don’t do this all in one home or it will be too much.

Did you know that Canada’s very own Candice Olson teamed up with Kravet a few years ago, and together they bring us the Candice Olson for Kravet Collections?


The collection is gorgeous, and of course, very ‘Candice’. There are so many beautiful options, it’s hard to pick a favorite, from either the fabrics or the wallcoverings.

But if I had to select one that I think really feels like Candice, it would be this wallcovering.


It’s modern, classy, and has some shine. Candice always has sparkle and shine in her designs, and I can only imagine how fabulous a room would be with this on the walls. What do you think?

These are just some of the highlights from the world of Kravet. As I mentioned in the beginning, I’m still in processing mode! I really recommend you take a moment to go to their website and see all their amazing options for yourself. And if you’re interested, you can sign up to receive their blog, ‘Inspired Talk‘, or like them on Facebook, follow them on Twitter, You Tube, etc. The choice is yours!

How do you feel about bright, bold jewel tones? Do you have a favorite? Are you relieved or dismayed to learn that beige is here to stay… in one form or another? Do you like wallpaper? How about large patterns? I’d love to know your thoughts.

If you want a remarkable space that tells your story, contact me to see how we can help!

Related Posts You Might Like to Read

‘Ikat’ Comes Home

A Quilt of Many Colours

Just Say ‘Yes’

Divine Red Wine Decor

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