Vintage Coppercraft Guild: Back in its Prime!
The warmth of copper has made a comeback to the style table, and this season is right up there with ‘seen and to be seen’. There are many great pieces to choose from, especially when it comes to vintage barware and home decor pieces made by the well known yet short lived company Coppercraft Guild.
Do you recognize their label?
Coppercraft Guild was a top producer of copperware in their day, but if I told you they were the copper equivalent of Tupperware, would I have your attention?
Established in the 1970s, Coppercraft Guild was a direct marketing company out of Taunton, Massachusetts in the US. They specialized in high quality decorative houseware products that were made of solid copper and specially treated so they would not tarnish.
Like this sleek bud vase that doubles as a candle holder…
Or this hanging kettle bowl planter that’s perfect for a small potted plant.
But what set Coppercraft Guild apart was their use of a part-time sales force to sell product at home parties. Namely housewives employed as hostesses using a similar model to that of the infamous Tupperware home party system!
Though they were only in business a short time, Coppercraft Guild expanded their home party business into Canada. I was lucky enough to come across this vintage ad looking for prospective hostesses, and thought you might enjoy it, too!
The ad says:
We need each other. We are looking for people like yourself to represent an established company selling a prestigious product through party plan sales. We feel Coppercraft Guild of Canada offers the most complete product line of solid copper and home accessories sold in Canada. Plus a hostess plan and recommendation program that is second to none in direct sales today. And we care. We care about each of our people the way any close family does about each of its members.
Fun, and as Coppercraft used to pitch, no other material is rich enough for company, yet informal enough for family!
I had a hard time getting to the bottom of why Coppercraft Guild closed their doors, and actually never could verify for sure, but the chatter goes that the people who owned Coppercraft had a falling out. As a result the assets were divided and the company was shut down. Hmmmm…
Regardless, what we do know is Coppercraft Guild pieces were popular in their prime, and because the company was short lived, they are now treasures getting harder to find.
Do you have any Coppercraft Guild pieces in your collection? If so, I would love to hear what pieces you have and how you acquired them. If not, all of these pieces can be found at Audrey Would!
Thanks for stopping by!
Coppercraft Guild Ad courtesy of Connect Everything Zoomer – click image for direct link. All other photographs by Sheila Zeller – please link and credit if you choose to use!